Since the only legal way to send commercial emails is through permission-based processes, it becomes important to have clarity with the situation. No doubt you have seen very many optin boxes offering their various freebie in exchange for some contact information. After the laws passed outline what is allowable from a legal standpoint, many IM marketers just defaulted to the safest option. However, many have tested all that is possible and found that nobody likes jumping through a lot of hoops just to get on a list. As always, do your due diligence and verify all you read and conduct your own testing.

Starting right from the top, anytime a person subscribes to a list they are also opting-in to that list. Yes, this is the foundation of permission-based email marketing and only applies to commercial intent. All else in the list marketing process flows from the moment the reader elects to voluntarily opt-in to your list. From that point on, you are good to go until the person unsubscribes, etc, but we are getting ahead of ourselves. We alluded to different scenarios and processes involving opting-in, and you need to know about them plus a few more important points. Chances are, if you have a Google email account, then you have had to fish wanted emails out of your spam folder.

These emails should have never gone to your email folder. As a matter of fact, you might have actually asked for many of them. The spam filter software never can get all of the email in the right folder all of the time. Whenever this outcome is observed, then this is a false positive. This is because the spam filter ended up getting non-spam email. Quite frankly, this is something that occurs on a regular basis. If you notice that one of your emails is missing, then look at your spam filter folder. Due to the fact that emails have false positives, use a spam filter for them. In addition, tell your subscribers to make sure that your address is white listed.

You can intuitively guess what open rate means, and that is something you will anguish over at some time or another. You want 100% open rate and that is something nobody ever gets, but it a reflection of a person possibly reading it. You may know that some email software can open an email right away if that is what the settings call for.

But just because it is opened does not mean it is read, and that is where you may run into some inaccurate information. But you cannot control that aspect, and you will need to do all you can to achieve a high open rate. Since you are just now getting into email marketing, take the time to find out as much information as you can about how it works. It can be expected that these terms will be shown with autoresponders. So, you should not be in the dark about them. One other important reason to build your own house list concerns cost. You will spend significantly less money marketing to your house list than marketing to those who are not on it.

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